Team Canada Racing

Exhilaration Becomes Opportunity

Exhilaration
Race fans are thrill seekers. They keenly track their chosen team around the circuit. More than a third rank racing drivers as the top athletes in sport. Racing is the proving ground of automotive, technological, and communications products. Marketing associations are strong and positive. Audiences are enthusiastic and loyal to teams and sponsors. Racing is exhilarating; fans are involved. Unlike traditional static advertisements, the fast paced world of motorsports is an arena where sponsors and their products cannot be ignored.

Opportunity
The Baja 1000, a legend in motorsports since 1967, is joined by an exhilarating blast from the north - Team Canada Racing - bringing Canadian competitiveness to the extreme desert environment.

Nothing in North America is quite as extreme as the Baja 1000, and nobody in Canada has taken these vehicles to such extreme levels of competitiveness. Team Canada Racing's ugly ducklings, the Hummer and the Rocket, are transformed into a golden marketing opportunity.