Team Canada Racing

A Receptive Base of Consumers

Rewards
The rewards of racing are extensive. For the driver and team there is the joy of the sport. For the fan there is the spectacle and the excitement. For the sponsor there is the exceptional opportunity to get a message across to a receptive base of consumers and to create goodwill by supporting a popular social and cultural sport.

Race fans are aware of the benefits they receive from race sponsors. Race fans think better of companies which support racing and are more likely to support those companies which support their hobbies.

Given the esteem in which drivers and team members are held by fans, a sponsor could not hope for a better representative than Team Canada Racing, with the added bonus of team members who are individually successful in business in their own right. Team Canada Racing is experienced in business, team members can talk with corporate presidents and fans at their own levels and have a proven track record in the boardroom and in the cockpit, paying dividends in productivity and contacts as well as in sales.