Right To The Point

Right To The Point

How We Can Help Your Business
1. The finished one-hour documentary will be marketed to networks such as Speedvision, ESPN/ESPN2, Discovery Channel, TLC (The Learning Channel), TNN (The Nashville Network), The Outdoor Channel, PBS, Fox Sports, YTV, and many others.

2. In addition to the television coverage, the marketing concept will be promoted to magazines both within the motoring industry (Popular Mechanics, 4x4, OffRoad, Racer, Performance Racing News, etc), and outside general interest magazines (GQ, The Robb Report, Playboy, Newsweek, Macleans, etc).

3. Newspaper coverage will include both major markets and targeted local markets that pick up the story. Major market Canadian and US newspaper editorials, such as the Toronto Star Wheels section, will also be targeted, with general Baja 1000 information from a "Team Canada Racing" perspective, with all of our race vehicles offered for feature stories.

4. Associate sponsors such as Frostbite Canada, for example, will be producing and distributing marketing materials through their own channels, ensuring enhanced visibility and exposure. This will ensure your firm will benefit from this type of cross marketing effort - all in all, a great marketing opportunity.

5. Visibility for the Team Canada Rocket will be incredible, with a jam-packed promotional schedule planned for the following year, including major auto shows and other media events. For example, the Toronto Auto Show alone will have 300,000 people exposed to the Team Canada Racing Baja 1000 challenger.

6. As a supplement to the personal appearances, the television documentary of course will be playing at the booth displays to also draw attention to our marketing partners.

7. Personalized film productions highlighting your firm can be produced from the 60+ hours of raw film that we use to produce the television documentary. The possibilities are limitless.