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Team Canada Racing can show you and your team how we can help get your message to the market through the exposure that we can generate for you.

We help you capitalize on the Exhilaration and Excitement of motorsport!


What Team Canada Racing can do for you:
a) Filming and post-production of a full-length feature documentary of the team's participation in the Baja 1000. Our first film was titled "Six Guys In A Hummer" and was picked up by the Chum Television Network, played over 80 times in major markets across Canada.

b) Extensive face time with fans across Canada, with participation in major auto shows and other mass events. Unexpected success came with the Hummer being featured on the cover of the Ottawa Auto Show Official Program.

c) Cross marketing opportunities. When Team Canada Racing vehicles are promoted by one sponsor, there is obvious residual benefit to the other supporters.

d) Custom programming opportunities. With over 60 hours of film required to produce a one hour film, there are opportunities to customize a film to suit the needs of a specific marketing initiative.

e) The Team Canada Concept is an extraordinary story in itself, featuring a group of Canadians traveling to a foreign environment and returning home with four class championships to date. Current year coverage will be surrounded by extensive media coverage helped by Team Canada's internal marketing machine.

f) Team Canada Racing is the only team to include the only Canadian women to win the Baja 1000, opening up vast marketing opportunities not typically associated with regular marketing campaigns.

g) Team Canada Racing has participated with Lamplight Foundation, beginning with the 1999 event where Travis Waters and his family joined our team for a most memorable experience. Travis succumbed to his cancer in late 2000, for our team and our supporters his memory will live forever. This also became the theme for our 1999 film - "The Race Is Never Over."

h) Team Canada Racing can commission a fine scale replica upon request, helping maximize its reach through complimentary distribution channels. Fine scale replicas are prized by their owners and are frequently prominently displayed, highlighting the message for the sponsor.

i) Because of the racing vehicle's high profile, Team Canada Racing can uniquely tailor a marketing campaign to be complimentary with current efforts. For example, most companies participate in trade shows, but find it difficult to make a lasting impression. There is no disputing the impact of the sponsor's Baja 1000 champion complimenting the display.

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